HomeNewsEverest Premier League Announce New Partner

Everest Premier League Announce New Partner

The Everest Premier League begins on September 25, and will feature cricketing talent from both home and abroad.

-

Nepal’s Everest Premier League has announced sportswear brand Seven as their new principal sponsor for the 2021 competition. With press gathered at the Malshree Hall, Soaltee Crown Plaza, Aamir Akhtar, Managing Director of the league, made the announcement earlier today.

An Indian-base active lifestyle sportswear brand launched in 2016, Seven will also be the exclusive kit and merchandise partner for the league and its six teams.

“I would like to thank the entire team of SEVEN for showing their vote of confidence in us and it’s heartening to see how Everest Premier League is slowly and gradually building a reputation of being one of the premier cricket leagues in the world,” Akhtar told the press.

- Advertisement -

This association will help us to reach out to wider array of viewers and will significantly help in the development and promotion of Cricket in Nepal.”

Aamir Akhtar with Arun Pandey, CMD, Chairman of Seven. (Supplied)

This year’s Everest Premier League will run in late September and early October, giving organisers more time to plan the event, allowing for a stronger recovery from Covid-19 and to avoid the rainy seasons. The October 9 finish also means the tournament concludes at the start of Dashain, Nepal’s great harvest festival.

For those watching from home, organisers have pledged a slicker television production, in unseen previously in Nepali sport. Foreign production talent will be brought in to broadcast the tournament, with third umpires and more camera angles than any other cricket event held in the country.

The Everest Premier League is officially sanctioned by the Cricket Association of Nepal (CAN)

Seven also plan to open three stores in the city of Kathmandu over the next two years, and intend to expand to over a dozen stores across the country.

You’re reading Emerging Cricket — brought to you by a passionate group of volunteers with a vision for cricket to be a truly global sport, and a mission to inspire passion to grow the game.

Be sure to check out our homepage for all the latest news, please subscribe for regular updates, and follow EC on TwitterFacebookLinkedIn and YouTube.

Don’t know where to start? Check out our features listcountry profiles, and subscribe to our podcast.

Support us from US$2 a month — and get exclusive benefits, by becoming an EC Patron.

Daniel Beswick
One of our #ECPod hosts, Daniel has been a member of WBBL/BBL and Olympic productions at Channel 7, and has been a member of the stats department at Fox Sports Australia since November 2016, also supporting commentators and on-air talent for the network’s coverage. Daniel commentated action at World Cricket League 2, calling both USA vs PNG and Namibia vs Oman ODI matches on the same day.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

twenty − one =

Latest EC Podcast

Latest articles

Support EC

Follow us

30,957FansLike
698FollowersFollow
10,159FollowersFollow
523SubscribersSubscribe

Subscribe

Sign up for weekly updates.