European Cricket has announced a partnership with Fulltrack AI, an advanced machine learning and artificial intelligence service.
Providing ball tracking graphics, pitch maps, speeds and other key data points on a phone program, Fulltrack has been rolled out at the Dream11 European Cricket Championship, with the program’s AI technologies developed by Harvard and MIT Computer Science graduates.
A Harvard graduate with a Bachelor’s in Computer Science, Vivek Jayaram, Fulltrack CEO, is a former ACC USA All-Star cricketer, with experience in ball tracking systems for the NBA and the Premier League in England. For Jayaram, the product aims to be a solution for both players and broadcasters.
“Our goal is to create a versatile product that can be used across both broadcasting and training.
“The beauty of our tracking technology and USP is that can be run on just a single iPhone. Partnering with the European Cricket Network gives us an opportunity to bring our technology to the masses.”
For Daniel Weston, Founder of the European Cricket Network, reaching out in partnership was an easy decision to make.
“Cricket in Europe has rapidly changed from no tech to low tech to now being a 360-degree digital network of lights, cameras, action, content and digital fan engagement seen by the world.”
“This has resulted in a 40x increase in the coverage of matches from the ECN in the last two years. I am incredibly proud to work with Vivek and his team, it could be said that Vivek is the smartest cricket captain on the planet, considering he was the captain of the Harvard University First XI. That is someone I want to be on the team with!
“By partnering with Fulltrack AI, it is our first venture combining Machine Learning and Artificial Intelligence into cricket. We are extremely excited about this whole new direction into how we continue to grow and promote the game.”
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