Insight - Page 28

Social media, migration, marketing and the Olympics; building profile and broadening appeal in Associate nations

In many countries cricket is a minority sport at the very margins of cultural awareness. This can make it difficult to build participation and...

Tanzania continue to impress with unbeaten run at Kwibuka Peace Tournament

Most of the news in the mainstream media has been about the record-breaking runs conceded and low totals scored by Mali so it was...

Need some inspiration? What do you know about cricket in Afghanistan…

A highlight of my “old life” was having the opportunity to work closely with Afghanistan Cricket. Here’s a stroll down memory lane via an ESPNCricinfo...

Towards Full Membership: an interview with Malcolm Cannon

Of all the lines which divide international cricket, no team has done more to head-butt that which separates its Full and Associate members than...

The role of the ICC and the risk of dependency

There has been much debate since the 1996 World Cup on the ICC’s role in global development. It was then that the ICC took...

Appeal, foundations, commercial success. Full Membership. World Cups. What does success look like?

While the opportunity to play in World Cups and present a case for Full Member elevation are guiding objectives for Associates, for lower ranked...

Building domestic pathways: local engagement, integrating new talent and fun in the park

There are many elements to developing a successful, sustainable cricket programme. For the casual observer - and even for those who watch a lot...

CPL draft top 10 Associate picks

On Wednesday the eyes of many T20 cricket fans will be on their phones and computer screens as the CPL conducts the draft for...

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