European Cricket League

European Cricket Network teams up with Fulltrack AI: Mobile Phone Cricket Technology

European Cricket has announced a partnership with Fulltrack AI, an advanced machine learning and artificial intelligence service.

Providing ball tracking graphics, pitch maps, speeds and other key data points on a phone program, Fulltrack has been rolled out at the Dream11 European Cricket Championship, with the program’s AI technologies developed by Harvard and MIT Computer Science graduates.

A Harvard graduate with a Bachelor’s in Computer Science, Vivek Jayaram, Fulltrack CEO, is a former ACC USA All-Star cricketer, with experience in ball tracking systems for the NBA and the Premier League in England. For Jayaram, the product aims to be a solution for both players and broadcasters.

“Our goal is to create a versatile product that can be used across both broadcasting and training.

“The beauty of our tracking technology and USP is that can be run on just a single iPhone. Partnering with the European Cricket Network gives us an opportunity to bring our technology to the masses.”

For Daniel Weston, Founder of the European Cricket Network, reaching out in partnership was an easy decision to make.

“Cricket in Europe has rapidly changed from no tech to low tech to now being a 360-degree digital network of lights, cameras, action, content and digital fan engagement seen by the world.”

“This has resulted in a 40x increase in the coverage of matches from the ECN in the last two years. I am incredibly proud to work with Vivek and his team, it could be said that Vivek is the smartest cricket captain on the planet, considering he was the captain of the Harvard University First XI. That is someone I want to be on the team with!

“By partnering with Fulltrack AI, it is our first venture combining Machine Learning and Artificial Intelligence into cricket. We are extremely excited about this whole new direction into how we continue to grow and promote the game.”

You’re reading Emerging Cricket — brought to you by a passionate group of volunteers with a vision for cricket to be a truly global sport, and a mission to inspire passion to grow the game.

Be sure to check out our homepage for all the latest news, please subscribe for regular updates, and follow EC on TwitterFacebookLinkedIn and YouTube.

Don’t know where to start? Check out our features listcountry profiles, and subscribe to our podcast.

Support us from US$2 a month — and get exclusive benefits, by becoming an EC Patron.

Daniel Beswick

Co-founder and one of our #ECPod hosts, Daniel is currently helping on ICC's coverage via their digital client. Daniel has also commentated and presented on ICC.tv broadcasts for pathway events since 2019, and in a rare feat called action at both USA vs PNG and Namibia vs Oman ODI matches at WCL2 2019 on the same day. Daniel has also been a member of WBBL/BBL and Olympic productions at Channel 7, also supporting commentators and on-air talent for the network’s coverage.

Recent Posts

‘The Club: Empire, Power and the Governance of World Cricket’ is an unsparing look into the ills of global cricket governance

Most histories of the game focus on its pastoral charm, innate beauty and its cast…

1 week ago

MLC 2025 Domestic Draft review, part two: The “Rookie Round”

Major League Cricket’s third domestic player draft saw some return heroes, Minor League standouts, and…

3 weeks ago

Five county-contracted players in Dutch squad for Windhoek

A strong Dutch men’s squad, including five county-contracted players, will travel to Windhoek next week…

1 month ago

KNCB Board moves to avert another crisis

The bitter internal divisions that all too frequently afflict the Dutch governing body (KNCB) claimed another…

1 month ago

2025 MLC Domestic Draft review, Part 1: USAC and Minor League stars shine

Major League Cricket's third domestic player draft saw some return heroes, Minor League standouts, and…

1 month ago

Sharafu, Ayaan and Rohid shine in ILT20 but playing opportunities remain limited for UAE cricketers

"If you look at what we're doing in the UAE, we are investing heavily into…

2 months ago